From the Blog

blog

An Innovative Fitness Product With Excellent Mass Market Potential

Concept One International has developed an exciting and innovative new fitness product with a powerful appeal for the mass market. Carefully researched, designed and manufactured, our Best Ball™ is ideally positioned to be a market leader in a proven product category.

With a number of unique, patented features, our Best Ball is a dramatic improvement over the traditional stability ball, which can be found in virtually every gym and fitness center, as well as in home workout rooms. Many people are familiar with the benefits of exercise done on an inflatable ball, such as stronger core muscles, improved flexibility and better coordination. However, stability balls are underutilized because many users have difficulty balancing themselves on the ball.

Concept One has carefully studied this issue in our research laboratories and developed an effective solution that addresses this consumer challenge, while adding important new features. First, our patented Best Ball has eight resistance wings for added stability, so the user can feel comfortable knowing the ball will be stable while rolling during workouts. The wings also provide progressive levels of resistance so users can keep on improving their fitness, thus extending the ongoing value of the Best Ball. Made from a new burst-resistant material, the Best Ball’s unique design also allows users to exercise more effectively than on other stability balls.

As a lifestyle product, Best Ball is ideal for use in any home environment, as well as fitness centers, gyms and other locations. With no need for a stability ball rack, it requires less space in a room. In addition, the Best Ball can be used as a permanent or occasional desk chair, allowing users to strengthen their core muscles while they work.

To enhance the Best Ball’s safety, market appeal and ease-of-use, we tested prototypes with a wide range of consumers from children to seniors. There was virtually unanimous agreement that Best Ball was effective and easy to use. Typical comments from consumer panelists included, “This is a great idea,” “I will use this every day,” and “I know this will help me improve my core muscles.”

When sold in retail stores, online or on television, the Best Ball package will include a DVD that demonstrates how to use this fitness product along with workout routines for beginner, intermediate and advanced users. The package also has a foot pump and adapter for convenient inflation.

In summary, we believe our Best Ball product offers a powerful combination of fitness and fun benefits with great appeal to the mass market.